How to Increase Sales Revenue

If you’re a B2B business that relies on negotiated contracts for its business, there are three main ways to increase sales revenue in a quarter.

Option 1. Increase your marketing spend. Generally works well, but it’s expensive and there’s a long lead time.

Option 2. Hire more Sales staff. Generally works well, but it’s expensive and - again - there’s a long lead time.

Option 3. Reduce contract cycle time. It’s got a short lead time and - compared to the other two options - it’s cheap.

How do you reduce your contract cycle time? See here, here, here and here.

Or just go here and search on Sales.

15 July 2025